Rhino 犀牛(real name Liu Wei 刘伟), who entered the comics industry in 1995, is the first cartoonist in mainland China to edit a weekly comics magazine in Hong Kong as editor-in-chief. In 2006. He was named one of the country's top ten cartoonists by the second Shenzhen Cultural Expo. In addition to comics, he also publishes novels, picture books and teaching materials and takes part in film and television shoots and various art exhibitions. In 2007 he began publishing original comics in Europe. Liu Wei is co-founder of Shenzhen McGuffin Brand Planning Company